Furniture giant Ikea claims its proposed Greenwich store would improve air quality in the local area, according to documents sent to Greenwich Council.
But its detailed figures show any improvement would be “negligible”, while pollution would actually get slightly worse at Greenwich Millennium Village.
It says its plans to encourage traffic to use travel to the store via Blackwall Lane and Bugsbys Way, rather than coming off the A102 at Woolwich Road, would help cut pollution around the notorious junction.
The company claims the store will not result in any extra traffic heading to the site, which is due to be vacated by Sainsbury’s and Matalan in 2015 – it actually claims “there will be a slight reduction in traffic generation compared with the previous use of the site”.
Letters were sent to residents who attended November’s consultation event claiming the development would be “beneficial” for air quality. Now it is asking for outline planning permission for the scheme, and residents have two weeks to get their views to Greenwich Council.
Ikea’s air quality assessment shows the company has not commissioned any air pollution monitoring itself. Instead, it is relying on figures estimated from Greenwich Council monitoring stations and diffusion tubes.
While all local sites will still break European legal limits of 40 micrograms per cubic metre of nitogen dioxide, Ikea’s figures claim a “slight beneficial” effect on areas to the south of the flyover along with a small worsening of quality around the Millennium Village.
Ikea’s plans to encourage consumers to use Blackwall Lane and Bugsbys Way to access the store would mean extra traffic passing to the south of Greenwich Millennium Village, as well as the site of a new primary school planned by Greenwich Council. Ikea’s estimate for Southern Way (42.6) is lower than figures recorded by the No to Silvertown Tunnel campaign in June 2013 of 50µg/m3.
Ikea’s transport assessment claims there “will be a reduction in vehicle trips during the weekday PM peak as a result of the development proposals, and only a slight increase in vehicle trips on the Saturday peak”.
It adds “a lower level of parking at the Millennium Retail Park will mean that trips generation will be more constrained compared to the existing London stores. This will encourage the uptake of sustainable means of travel”. It predicts 65% of customers will come by car.
It says the Greenwich store will have a smaller catchment area (of 2.17 million people) than its other stores. This roughly runs from the West End to Dagenham and Crayford, and from Orpington to Leytonstone. But other figures included with the application show areas as far out as Canterbury and Ashford, Kent, will be within an hour’s drive of the store.
Ikea says 39.1% of that figure will come from north of the river – a change to existing travel patterns which will put more pressure on the Blackwall Tunnel and the congested A12 through Poplar and Bow. 13.4% of trips would come from “Woolwich Road west” – largely via the central Greenwich world heritage site.
The application can be viewed at Greenwich Council’s planning site by entering reference number 13/3285/O. Comments need to be with Greenwich Council by 11 February.