An outdoor theatre production celebrating the life of Mexican surrealist artist Frida Kahlo has gained £100,000 in funding from Greenwich Council after backing from council leader Denise Hyland.
Greenwich has already committed £100,000 to GDIF, of which £20,000 was already earmarked for The Four Fridas.
Now the council is paying an extra £80,000 to festival bosses to secure the 45-minute long display of music, dance and flight, with a further £250,000 coming from Arts Council England and £60,000 from other sources.
Audiences will be able to stand and watch the show for free, with seats costing £16.
Kahlo, who died in 1954 aged 47, took up painting after being seriously injured by a trolleybus as a teenager. Her tempestuous personal life was explored in the 2002 film Frida, for which Salma Hayek was nominated for an Oscar.
An animated film will explore Kahlo’s “legacy as a disabled artist”, while the show “will feature a unique and powerful pre-hispanic Mexican cultural tradition by a group of young women from the village of Xochiapulcho in the Sierra Puebla, enacting the flight of the Voladores” – a ceremony that involving participants flying around a pole.
While the show is bound to pull in the crowds, the generous grant is likely to raise eyebrows at a time when the council is continuing to plead financial hardship. Over recent years, funding has been diverted away from smaller arts and cultural projects into larger, big-ticket events under the Royal Greenwich Festivals banner.
Smaller-scale grants have now been made available for community projects, and the council made a minor contribution to the Blackheath fireworks last year for the first time since 2009. But the Plumstead Make Merry festival is still struggling to survive while there remain fears for the future of Charlton’s Maryon Wilson Animal Park, an early victim of council cuts.
In any case, the funding decision continues a pattern of the council suddenly awarding extra funding to GDIF once programmes have been printed and press releases already sent out – the council found £100,000 at short notice in 2011.
“During a time of increasing financial pressures, Royal Greenwich is unique in making a significant investment in arts and culture to stimulate regeneration and access to the arts,” the council report says.
It adds the Four Fridas funding “strengthens Woolwich’s case as London’s newest cultural destination”, citing a decade of regeneration including new transport links, significant investment in residential, leisure and business development and evidence of grass roots arts-led development”.
How much this is actually apparent to the world beyond Woolwich Town Hall is worth questioning, though – an Evening Standard feature on the show describes Woolwich as “a part of London that is in desperate need of improvement”.
Other big arts events getting council funding – “developing awareness of ‘brand Greenwich'” – this summer include Greenwich Dance Festival (May-July £30,200), Greenwich International Book Festival (21-24 May, £12,000), Greenwich Children’s Theatre Festival (23-30 May, £17,000), Greenwich Music Festival (June 2015 – March 2016, £25,000), Parksfest (May – July, £26,400) and the one-day Greenwich World Cultural Festival (£20,800).
Update, 7.50pm: After writing this, I took a trip down to the open studios at Woolwich’s amazing Second Floor Studios & Arts, a community of 400 artists tucked away by the river (next door to where Ed Miliband’s notorious pledge stone is being stored).. Having a wander around, I couldn’t help wonder why Greenwich Council doesn’t take advantage of this if it wants to turn Woolwich into a creative hub.
Instead of blowing £100,000 on marching people up to the barracks for a show that will be gone in four days, why not use that money to help artists actually set up shop in Woolwich town centre? Greenwich town centre isn’t a year-round cultural hub despite having had GDIF events for years – so why would Woolwich be any different? Amazing as The Four Fridas may be, will it really have any lasting effect once the last visitor has walked back down Grand Depot Road? Or is this just one big, ever so alluring, ego trip?