Investors are being sought to put cash into a hotel next to one of London’s most notorious air pollution hotspots – the approach to the Blackwall Tunnel.
The Ibis Styles Greenwich North is currently being built on a small triangle of land between Tunnel Avenue and the A102, a few hundred yards from the tunnel entrance.
The three-star hotel will see guests sleep just metres from the frequent queues of traffic waiting to enter the congested tunnel – with further traffic expected if the additional Silvertown Tunnel is ever built.
Now investors are being asked to put sums from £150,000 into rooms at the hotel, with developers promising income from the guests staying there.
One investment site claims the site, formerly a car wash, is “located at the heart of the Greenwich Peninsula”, adding it is ” less than a 10 minute walk or 1 stop on the bus to the O2 Arena Entertainment District, Ravensbourne University College, North Greenwich underground station and the iconic Emirates Airlift [sic]”.
Drawings of the finished building show the hotel surrounded by near-empty roads.
Planning permission was refused by Greenwich Council in March 2010, with the council calling it “an overdevelopment of the site that would be out of keeping with the scale, character and appearance of the immediate surrounding area”. But an appeal was allowed seven months later, with planning inspector Leslie Coop saying it “would improve the existing street scene and the character of the area”.
It is this development that is going ahead after a later application to build student flats on the site was refused in 2012 on air quality grounds. “In this location nitrogen dioxide (NO2) concentrations are likely to exceed the national air quality objective. The proposals to mitigate the poor quality air are not considered to be sustainable or appropriate in the full time residential context envisaged by the proposal,” it said.