So the 2017 Tall Ships Regatta is over and the vessels are sailing off to the North Sea. How was it for you? It all seems to have gone well from the little I saw – you may be able to say more.
If you pay council tax in Greenwich borough, you’ve a direct interest in whether or not it was a success – it costs the council £2 million. They’ll have to have shifted a lot of £5 programmes to make that back. Local Tories have long grumbled that the event should be making money and it should be more heavily sponsored. Indeed, the list of sponsors did look like a roll-call of usual suspects – the developers and hotel firms that benefit from “brand Royal Greenwich”. You could have had your firm’s name all over the riverside walk for £19,000 plus VAT.
But for the council leadership this is an investment in local businesses – a good old-fashioned Labour intervention in the economy, like building a cinema in Eltham. (This argument never stretches to Blackheath fireworks, mind.)
The trouble with this kind of one-off event is that it’s hard to quantify any benefit. There’ll no doubt be a report within a few weeks that indicates the local economy benefitted by squillions, so there’ll be lots of back-slapping. Whether or not this is really the case will be harder to tell. That said, it certainly reinforces Greenwich’s position as one of the very few real tourist draws outside central London.
But it’s also meant to draw people to Woolwich, too. And this is a more difficult sell. Indeed, local business there weren’t impressed with 2014’s event, something this website reported on last year.
Essentially, because it takes place on the riverside, it benefits the businesses in Berkeley Homes’ Royal Arsenal development, and does nothing for those in the traditional town centre. A few plans were set out to fix this, including “a joined up event management plan that links the main town centre with the Arsenal Riverside Festival site”, “integrated way finding and high street dressing to link the town centre to the Arsenal Festival site”, and “animation of Beresford Square, Powis St and General Gordon Square”.
A draft business engagement report suggested the council should “host (non-competing) stalls and attractions in General Gordon Square and Powis Street to encourage footfall and dwell time in the main town centre”.
Except that there was – as far as I could tell – nothing outside the Royal Arsenal. I had a quick look in Woolwich on Saturday and – a few bits of bunting aside – it seemed to be a normal day. Nothing happening in General Gordon Square or Beresford Square, just the odd performer in fancy dress avoiding the costly food and drink in the Arsenal. General Gordon Square, with its big screen (pictured above on Saturday), was its usual mildly depressing self.
Instead, all the effort seemed to have gone into social media. Here, cabinet member Sizwe James pleads with us that if we visit the Earl of Chatham pub, his captors will set him free.
Woolwich being a hub for tall ships could be a brilliant thing – but the benefit seems to be flowing towards one particular developer rather than the town as a whole.
Now, I may have missed something – and if you saw a choir of Jack Russells performing sea shanties in front of the big screen, please use the comments box below – but by neglecting the traditional town centre again, I can’t help thinking the council has unwittingly made the divide between Woolwich town centre and the Royal Arsenal that little bit wider.
Anyway, the best place to watch Easter Sunday’s Parade of Sail wasn’t Greenwich, it wasn’t Woolwich, it was the Thames Barrier. If the tall ships return – and I’m sure they will – make a note for next time.
11pm update: Greenwich Council deputy leader Danny Thorpe says “loads happened” in Woolwich town centre “and all over the borough”. I’ve added an image of the report which made recommendations for Woolwich.