
One of the first questions raised when Ikea announced plans for its controversial store in east Greenwich was “how do they expect you to get a Billy bookcase home on a bus?”
Well, Transport for London has provided an answer – so long as it’s no more than two metres long.
Information boards have appeared at North Greenwich station directing passengers to bus stops for the store, which opened on Thursday.

They helpfully note: “You will not be allowed to board if you are carrying an item more than two metres log, or which you are not able to carry yourself.”

Traffic around the store was surprisingly light on Saturday morning, aided by the Blackwall Tunnel flowing well – in fact, traffic was quieter than the Thursday morning when the store opened. Ikea had representatives in the bus station to guide potential passengers – something mandated in the store’s travel plan – but they had little to do when spotted at 10.30am, 90 minutes after the store opened.
However, the store’s first weekend still has a Charlton Athletic home match to contend with, while Sunday is often a difficult day in the retail parks and – unfortunately for Ikea’s requests for people to use public transport – there is no rail service through Greenwich that day.

For now, though, Ikea and Greenwich Council will be breathing a sigh of relief that the feared gridlock has not materialised.
6pm update: Traffic was seen queuing off the A102 at Woolwich Road at about 1pm with plenty of social media reports of congestion after…
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[…] east Greenwich Ikea’s first Saturday appeared to get off to a quiet start with traffic appearing to be a little quieter than normal – but queues did start to build, […]