Greenwich Council’s planning officers have rejected a proposal to build a pair of 22-metre advertising hoardings next to the Woolwich Road flyover in east Greenwich.
The double-sided “Mega 6” towers would have been placed either side of the roundabout beneath the flyover, beaming six ads per minute to drivers on the A102 Blackwall Tunnel Southern Approach above.
Council officers said in emails sent to residents today that the application had been refused, although no further details have been posted to the town hall’s planning website.
The towers have become familiar sights on other main roads run by Transport for London, but in east Greenwich would have been placed right in a residential area.
ASM Chartered Surveyors, which submitted the application to the council, said its plans would “fit in comfortably with the commercial character of the surroundings and are sensitively located and do not appear intrusive within the street scene. The displays do not adversely affect any architectural, cultural or similar features either in the vicinity of the application or the surrounding area.”
The council’s refusal may not be the end of the story. Eight years ago an application for illuminated advertisements over the A102 at the Sun in the Sands roundabout was thrown out; however, a planning inspector later allowed the ads on appeal.
A proposal for LED ad boards next to the A102 in Charlton, just south of the flyover, was approved by the council two years ago.
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